Originally published at MailBakery.
If you’re doing business in any industry, we don’t need to tell you the importance of digital marketing. You probably have efforts underway already, posting brand updates to social media or running ads on Google.
But have you mastered email marketing yet?
Some brands — especially new startups — overlook the incredible potential of email marketing, more preoccupied with whatever social media channel is currently trending. However, this is a missed opportunity of epic proportions.
Other marketing methods can step aside because email marketing has the highest return on investment. In fact, with a median of 122%, the ROI of email marketing is four times higher than any other digital marketing channel.
Can you afford to ignore those kinds of numbers? Probably not. But if you haven’t already started your journey to the heights of email marketing, your first task is to choose a platform to create and manage your email campaigns.
Fortunately, there are a number of email platforms out there, each with different features and strengths to suit your brand’s specific needs. But if you’re looking for a well-rounded option that can cover the bases for email marketing and beyond, you can’t go wrong with Hubspot.
Hubspot offers a comprehensive suite of marketing and customer support tools, making it an attractive software solution for companies and organizations of all sizes. From their sales CRM to their website builder, Hubspot enables users to manage multiple aspects of their digital presence through one service — including email marketing.
Why Hubspot is a quality resource for email marketing tools
Hubspot has a lot of love to give through its various marketing tools and services. But even if you’re only looking for an email marketing solution, Hubspot has a lot to recommend it. Their email tools are perfect for both novice and experienced email marketers, providing a fantastic foundation to help grow your strategies moving forward.
What Hubspot offers for email support:
Drag-and-drop email builder
The ability to import custom templates for your brand
Campaign automation and scheduling capabilities
Email list segmentation for personalized campaigns
Email tracking for timely follow-ups
A/B testing tools
Detailed email analytics
Integratable with data from their CRM system
You can begin by building your emails from the ground up in Hubspot’s simple, drag-and-drop interface. Even better, this builder has an import capability so that you can add your own brand-specific Hubspot templates rather than relying on the standard fare. Professional email designers can provide you with stunning, custom-made templates to help your brand stand out amongst the crowd. Then, simply import your desired range of templates and tweak as appropriate for each new campaign.
Hubspot also empowers your email marketing with list segmentation, automation, and email tracking, allowing you to send customers personalized messaging that always arrives to the right subscriber at exactly the right moment. Appeal to your audience with individualized product or service recommendations, automated birthday rewards or abandoned cart reminders, and well-timed follow-ups. Whatever your email communication needs, Hubspot provides tools to streamline processes and improve your customer experience across the board.
And Hubspot’s value doesn’t end when your campaign goes out to subscribers. Afterward, you continue to reap the benefits with detailed analytics that will help inform your marketing strategy for each new email campaign to come. Try different techniques with A/B testing support, and monitor which emails deliver top-tier performance with your demographic.
All in all, Hubspot is a well of value waiting to be tapped. But how can you guarantee that you’re getting the most out of your Hubspot email campaigns?
How to get the most out of your Hubspot emails
With its extensive and highly integrative tools, Hubspot puts near-total email control directly in your hands. Even putting aside the already fantastic reality of emails’ unmatched ROI, with Hubspot, the potential for success is huge.
It’s no wonder that they boast A-list clients in over 120 countries, including brands from Suzuki and Soundcloud to VMware and the World Wildlife Fund.
But no matter how witty your CTA or how closely you analyze metrics, the success of your email campaigns still hinges on one massive variable: their design.
A wonderfully-worded email that’s undercut by a lackluster aesthetic is not just a waste of time — it’s a waste of potential. You’re investing your energy and focus into developing these emails, so naturally, you want to see a return on your effort. Otherwise, what’s the point?
Worse, an ill-designed email campaign can detract from your reputation with customers. Emails that look cheap or rushed also tend to carry a “spammy” vibe, which can quickly turn off your audience. And once your subscribers are no longer receptive to your messages, you may soon find your email campaigns relegated to the spam folder.
Luckily, you don’t have to be a digital artist to hit your emails out of the park. You don’t even have to have a “good eye” for design. Instead, you can partner with the pros to develop innovative Hubspot templates that are sure to deliver results.
Wow subscribers with templates from MailBakery
Some brands content themselves with built-in templates which are functional but basic. They’ll get the job done, perhaps, but if you’re a forward-thinking business looking to inspire your audience, seek out something with a little more wow factor. After all, your unique brand isn’t cut and paste — so why should your marketing be?
MailBakery’s custom Hubspot templates go above and beyond basic layouts, giving your business the chance to shine with beautiful, brand-specific designs. Our professional designers distill your brand into bespoke emails which dazzle and delight, helping promote better open rates, better click-through rates, and, of course, more conversions.
Help your customers experience the quality and professionalism of your brand with Hubspot templates of equal polish. Plus, it’s easy to get started! MailBakery crafts gorgeous templates that can be imported directly into your Hubspot account.
Ready to take your Hubspot marketing to the next level? Just contact our team today, and let’s get in the kitchen!